Myntra has roped in Virat Kohli and Anushka Sharma as brand ambassadors in about Rs 10 crore. They are the first brand face for Myntra since its inception. The husband-wife duo endorses over 40 brands with a cumulative value of $200 million.
Recently, Myntra has launched a campaign called ‘Go Myntra-la-la’ across TV, digital, outdoor and print. According to Amar Nagaram of Myntra – the firm is targeting to reach 100 million through the integrated campaign. (Source)
