InnoVen Capital has invested Rs 35 crore in Mumbai based online furniture marketplace Pepperfry. This is the third investment by InnoVen Capital in Pepperfry, which it had first funded in 2017.
According to Pepperfry, these proceeds will be used to increase its footprint across the country. Ambareesh Murty and Ashish Shah founded Pepperfry in 2011 with categories such as home and lifestyle. It works on a managed marketplace model in both offline and online formats.
