Former Country Manager of Apple India, Sanjay Kaul, has floated his own social commerce app Sofyx along with his co-founder Mukesh Kachroo (ex CTO of Gain Capital Group).
The startup will provide a universal social platform for consumers to find retailers as well as brands to connect with distributors and supply chain partners for their new launches. It will also provide real-time feedback, community building and customer engagement to the largely unorganised retail sector in India. (Source)
