To create short-form mobile video ads, Facebook India has launched an initiative, Thumbstoppers in partnership with leading creative agencies. The agencies will create 10 seconds long ads for Facebook’s family of apps, like Instagram.
Facebook will create effective short-form video campaigns for mobile advertising. It has tied up with agencies such as Wunderman Thompson, Ogilvy, Leo Burnett, McCann and Mullen Lintas to transform storytelling for mobile advertising. (Source)
