Bytedance’s optimistic approach towards Indian market is commendable. Amidst ongoing battle with the government over TikTok ban, it is planning to invest $1 billion in the country for the next three years.
TikTok was banned for spreading inappropriate content, however, it’s ready to comply with the law. According to Bytedance, SVP, Zhen Liu, 85% of TikTok’s users are adults and it has safety features like parental control. Currently valued at $76 billion, TikTok has over 120 million MAUs in India (Source)