Beauty brand MyGlamm raises Rs 100 Cr led by Bessemer Venture Partners


D2C beauty brand MyGlamm has raised Rs 100 crore led by Bessemer Venture Partners, Mankekar family office with participation of existing investor L’Occitane .

Overall valuation of the company at Rs 500 crore with an annual rate of Rs 60 cr and calculated customer retention rate is around 50 %. MyGlam and its competitor Nykaa both have utilized the omni-channel policy with high social media participation. This round also saw Tano Capital divest 80% of its shareholding for a 3X return on total investment. (source)

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