D2C beauty brand MyGlamm has raised Rs 100 crore led by Bessemer Venture Partners, Mankekar family office with participation of existing investor L’Occitane .
Overall valuation of the company at Rs 500 crore with an annual rate of Rs 60 cr and calculated customer retention rate is around 50 %. MyGlam and its competitor Nykaa both have utilized the omni-channel policy with high social media participation. This round also saw Tano Capital divest 80% of its shareholding for a 3X return on total investment. (source)
