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Skin care startup CHOSEN raises $1.2 Mn in seed round

Chennai-based skincare startup CHOSEN has raised $1.2 million in its seed round from friends and family. This funding follows an equity-free grant of $100,000 from Peak XV Partners as part of the SPARK program for women entrepreneurs. 

The proceeds will be used to to grow its headcount and enhance its supply chain capabilities. 

Founded by cosmetic dermatologist Dr. Renita Rajan, CHOSEN focuses on developing innovative skincare products through patents and technology formulations while expanding into IoT-led skincare solutions. 

Earlier this year, CHOSEN was featured in Peak XV’s cohort of women-led startups, with the $100,000 grant. Over the past four years, CHOSEN  claims to have developed a multi-channel ecosystem of highly active cosmetic products tailored for Indian skin types. It currently offers 34 SKUs, with 12 more in the pipeline and additional products slated for launch within the next 18 months.

CHOSEN projects a two-fold increase in its scale this fiscal year.


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