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Indya and FabAlley’s parent High Street Essentials raises $6 Mn


High Street Essentials (HSE), the parent company of women’s fashion brands Indya and FabAlley, has raised Rs 50 crore ($6 million) in equity and debt round led by Sangita Jindal, Chairperson of JSW Foundation. The round also saw participation from family offices of SRF Group, Krishna Bodanapu of Cyient Technologies and Timmy Sarna from Pure Home + Living. 

Earlier to this round, HSE had raisedRs 40 crore from Stride Ventures in May 2022.

This proceeds will be used to enable Indya to undertake strategic business expansion of its premium occasion wear range “Weddings By Indya”, the company said in a press release.

Established in 2012 by Shivani Poddar and Tanvi Malik, High Street Essentials has two women-focused brands – Indya and FabAlley. Indya specializes in offering ethnic clothing and accessories for women, whereas FabAlley caters to women’s Western apparel and loungewear needs.

Indya has plans to expand its business presence across the country with 10 new wedding stores in this financial year. Indya is currently retailed through 12 exclusive brand outlets in 8 cities, and 150 large format retail outlets, including Lifestyle, Shoppers Stop, Centro and Ethnicity. 

Its global retail footprint continues to expand with a second store in Malaysia with plans to also open outlets in the USA and South Africa within the next 18 months. However, its largest volumes come from its international direct-to-consumer ecommerce business spanning more than 43 countries. 

According to startup data intelligence platform TheKredible, High Street has raised Rs 180 crore ($21.6 million) so far (excluding rhe current round) and was valued at Rs 700 crore ($84 million).

High Street Essentials’ revenue from operations increased 17.8% to Rs 185 crore in FY23 from Rs 157 crore in FY22. Losses for the company remained constant at Rs 45 crore in FY23. 

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