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Flam bags Rs 38 Cr in pre Series-A round

AI-enabled mixed reality (MR) publishing platform Flam has raised Rs 38 crore ($4.5 million) in its pre-Series A round from Turbostart,  Twin Ventures, Alphatron Capital, and angel investors, along with several family offices. 

Existing backers such as SF-based Inventus Capital Partners, SVQ, and 9Unicorns (now 100 Unicorns) also invested. 

The proceeds will be used to expand its MR platform’s reach into North America, Europe, and the MENA region, Flam said in a press release.

Founded by Shourya Agarwal, Flam is at the forefront of publishing interactive MR content that can be accessed via mobile cameras, aiming to revolutionize the marketing landscape. The platform has already hosted global brands, including Britannia, Netflix, Wargaming, AJIO, Heeramandi, WPP, and Indian politician Shashi Tharoor.

Flam’s MR technology transforms print, OOH, TV, and digital advertisements into engaging experiences for consumers. Its device-agnostic platform operates on all Android and iOS mobile devices, enabling rapid creation and deployment of MR content.

The platform features the fastest image recognition and top-tier image and ground tracking, powered by sophisticated AI algorithms. 

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