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XYXX announces ESOP buyback program


Men-focused premium innerwear and lifestyle brand XYXX has announced its first Employee Stock Ownership Plan (ESOP) buyback. 

XYXX’s ESOP programme was introduced 4 years ago, and employees who have completed their tenure are eligible for the buyback.  According to the firm, the eligible employees are allowed to liquidate at a 6X premium on the allotted price with zero strike price. 

XYXX’s ESOP buyback programme currently includes employees spanning from senior managers to heads of departments as well as executive leadership.

The buyback comes within a year of XYXX’s $13.5 million Series C round led by Amazon Smbhav Venture Fund.

XYXX claims to have pan-India presence with over 22,000 touchpoints through top Multi Brand Outlets (MBOs), a strong modern trade presence with Shoppers Stop, and Reliance Trends, amongst others as well as Exclusive Brand Outlets (EBOs) in multiple key cities. Its products are available on website (xyxxcrew.com) and available on e-commerce marketplaces including Amazon, Flipkart, Myntra and Ajio. 

On Monday, audio series platform Pocket FM announced its first ESOP buyback worth $8.3 million. As per data compiled by TheKredible, the total EOSP buyback/payout/liquidity stood at nearly $802 million in 2023. In 2021 and 2022, the buyback amount was recorded at $440 and $200 million respectively. In 2024, MyGate, Classplus and Meesho also completed their ESOP buyback scheme.

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