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Premium kidswear brand Includ raises $1.5 Mn led by Incubate Fund Asia


Includ, a mass premium kidswear brand, has secured $1.5 million in its seed funding round led by Incubate Fund Asia with participation from Escape Velocity, Abhishek Goyal (Co-founder, Tracxn), and IIM Indore Alumni Angel Fund.

Includ plans to use the funds to improve its supply chain, build in-house technology and create brand awareness, the company said in a press release.

Furthermore, the company plans to invest in technology to vertically integrate with its suppliers, and build a robust supply chain to ensure timely deliver. The firm will also leverage the funds to implement effective marketing and brand strategies.

Started in 2023 by Ashwin Rastogi, Includ aims to bridge the gap in the Indian kidswear market for high-quality yet affordable apparel. The brand caters to children aged 0 to 14 years old, offering a wide range of comfortable and stylish clothing options.

The company added that it is committed to using sustainable materials and ethical manufacturing practices.

In less than a year of launch, the Gurugram-based brand claims to have crossed monthly sales of more than Rs 2 crore. 

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