Invest4Edu makes education planning easy for parents


Not everyone can afford to pay for high-quality education for their children. Whether it’s about studying in a premier institution in India or colleges abroad, it’s expensive. The complexities of accessing education loans have also been a significant pain point for parents.

Of late, quite a few startups have begun working in this space. For instance, GradRight helps make higher education abroad accessible and affordable. Other notable names are Leap Finance and Propelled. Another startup trying to tap into this space is Invest4edu.

Based in Mumbai, Invest4Edu aims to address common anxieties around the rising cost of education, college planning, and long-term payment. We spoke to the company co-founder and CEO Peeyush Agrawal to learn more about the ‘ed-fintech’ startup, how it operates, and more. Here are the edited excerpts:

What are the key challenges in the industry that have not been addressed yet? And how do you plan to address them?

There has been a surge of edtech and fintech companies, and all of them are doing a great job in their respective horizons, but we have found that India still lacks tech platforms offering comprehensive education financial solutions. Only partial solutions are being offered by existing Edtech and Fintech companies. There is a lack of focused unified solutions in the market, and an absence of education goal-based planning leading to insufficient funds for education. Less than 30% of parents use money for their child’s education from dedicated education savings. Inadequate

planning leads to insufficient funds for education, restricting a child’s ability to achieve their real potential. Two out of three Indian parents cannot plan for retirement due to the higher education financing needs of their children.

With smart AI-based tools, we want to empower parents and students to discover and plan their education goals. Early planning with mandate-based early savings and great career-building services will help Indians manage education inflation and fulfill their commitment to quality education. We are offering an array of education services to help students and parents discover ideal career paths in the increasingly changing environment.

What are the key highlights of your platform?

We at Invest4Edu offer an AI-based education journey, essentially a digital toolkit aiding parents in crafting career-centric education goals from nursery to university. The toolkit is aimed to simplify learning requirements, skill development, assessments, and counseling with precise expense details. There is also a free planner that ensures holistic education. Subscription plans offer services like career counseling, skill-building, and financial investment guidance for achieving goals. We also have a College cost calculator, EduAbacus, which helps deliver informed decisions on future education costs. Subscriptions or standalone services from this tech-driven platform streamline education planning for parents and students.

How do you generate revenues?

Invest4Ed offers a unique blend of educational and financial services to B2C and B2B2C markets. We have an annuity-based revenue model with high customer retention. The revenue is generated from commission on financial products like MF, FD, Insurance along with fees from educational solutions and subscription plans.

What are your short-term and long-term goals in terms of product and business expansion and diversification?

Over the next two years, our company aims to spearhead a transformative initiative in education planning that prioritizes and enhances while ensuring accessibility for a diverse student population of more than 2 Lakh students. Our long-term goal is to create 1.5 Million User Base and 0.5 Million Families Empowered In this endeavour. We will be building a $250 Million Mutual Fund AUM & Monthly SIP Book of $60 Million. We have recently expanded our core team aimed at launching our global business. 

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