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Venture Catalysts leads Seed round in Fiona Diamonds

Lab-grown diamond brand Fiona Diamonds has raised Rs 6 crore in its seed round led by Venture Catalysts. 

The round also includes AC Ventures, Anikarth Ventures, Shantanu Deshpande of Bombay Shaving Company, Eco Brilliance, and Suraj Nalan.

The proceeds will be used to fuel the company’s expansion and innovation in the ethical luxury market. 

Founded by Parag Agrawal and Saurabh Agrawal, Fiona Diamonds offere customers a curated selection of exquisite solitaire jewelry crafted with lab-grown diamonds. 

With its flagship stores across Mumbai, Delhi, and Bengaluru, along with a presence in 10 locations of across key cities, Fiona Diamonds has claimed to as as a digital-first brand, having a loyal customer base exceeding 10,000.

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