Advantage Club crosses Rs 300 Cr revenue in FY23; profitability in sight

Employee engagement platform Advantage Club has maintained its growth streak in FY23 with the firm’s operating revenue skyrocketing by 93.4%. Simultaneously, the firm also managed to control its losses in the fiscal year ending March 2023 and is likely to turn profitable in FY24.

Advantage Club’s revenue from operations grew to Rs 323 crore in FY23 from Rs 167 crore in FY22, its annual financial statements filed with the Registrar of Companies show.

The company provides employee engagement and experience solutions, which includes rewards, recognition, flexible benefits, wellness, onboarding, and more. It claims to work with 1,000 clients with a presence across 100 countries. The company has doubled its user base to 4 million in less than 15 months.

Voucher sale was the primary source of revenue for Advantage Club forming 91.5% of the total operating earning which surged 92% to Rs 297 crore in FY23. The rest of the income came from the sale of services, discount income without product margin, and brand breakage. 

For the reward and recognition provider firm, the procurement of vouchers naturally became the largest cost center accounting for 92% of the overall expenditure. In line with the scale, this cost grew 92.3% to Rs 299 crore in FY23.

The firm’s burn on employee benefits, advertising cum promotional, information technology, legal, and other overheads took its overall expenditure to Rs 324 crore in FY23 from Rs 171 crore in FY22. 

See TheKredible for the detailed expense breakup.

Expenses Breakdown

Total ₹ 171 Cr
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Total ₹ 324 Cr
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  • Procurement of vouchers
  • Employee benefit
  • Advertising promotional
  • Information technology
  • Others

The high procurement cost (vouchers) overshadowed the revenue growth, making it challenging for the company to achieve profitability in the last fiscal year. As a result, the company has been flirting around breakeven for the last three fiscal years. Its ROCE and EBITDA margin recorded at -20% and -0.3% respectively. On a unit level, it spent Re 1 to earn a rupee in FY23.

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