Agetech startup Ivory has raised $500K in a new round led by early stage VC fund Capital A.
TDV Partners (Ujwal Sutaria) and several angel investors including Abhishek Kabra (MD, Samara Capital), Tushar Vashisht (co-founder and CEO, HealthifyMe), Abhishek Ganguly (co-founder and CEO, Agilitas Sports) and Rajeev Singh (VP, SAP India) were among others who also participated in the round.
The proceeds will be used to expand its reach to over 15 million elderly Indians at risk of dementia.
Founded by Issac John and Rahul Krishnan, Ivory caters to individuals aged 55 and above, including retirees, with a focus on maintaining and enhancing mental and cognitive abilities. Through skill-enhancing exercises, community-driven engagement, and assessments, Ivory fosters a sense of belonging among its members, serving as a mental fitness centre for the silver economy.
Ivory integrates curated content, personalised consultations, and gamified activities to assess and reduce the risk of dementia.