ClearTrust, a new-age ad tracking and fraud detection platform, has raised $1.9 million in its pre-Series A round led by Ideaspring Capital with participation from Piper Serica Angel Fund. Existing backer Alacrity India also participated in the round.
In 2021, the startup had raised $200,000 in seed round from Alacrity India, Limelight UK, and ThinkNext LLC.
The fresh proceeds will be used to expand its operations into North America and further invest in research and development in AI, cybersecurity, and deep tech to develop critical filters that will help detect advertising frauds.
Founded in 2020 by Deepankar Biswas and Raja TN, ClearTrust helps advertising operations, media buying companies and teams worldwide with its state-of-the-art tracking and fraud detection platform.
It helps advertisers, agencies and networks to achieve higher ROI on their digital campaigns by removing fraudulent and fake activity from their campaigns. It also helps digital publishers to protect their ad-revenues from fake and invalid traffic in real time.
The platform offers security solutions, including traffic scanning, precise tracking, and a real-time dashboard with over 140 traffic scoring filters, system alerts, and many customer-centric features.
The startup claims to have witnessed a three-folds annual growth for the last two years and aims for a yearly revenue of $10 million (approximately Rs 83 core) by 2027.
