Digital banking infrastructure company M2P Fintech has acquired Goals101, a transaction behavioural intelligence (TBI) in India and other geographies.
Post the acquisition, the Goals101 team will continue to work on rolling out new data capabilities, leveraging its big data platform to create more facets of personalization in financial products for customers across the world.
This acquisition will help M2P Fintech to use Goals101’s technology and integrate it seamlessly into its existing suite of financial services.
While the company did not disclose the deal size, an ET report estimates it at around Rs 250 crore.
7-year-old Goals101 runs on advanced algorithms and analytics tools that provide invaluable insights into consumer transaction patterns and orchestrates actionables.
The platform enables real time, contextual intelligence that empowers financial institutions to have a well-rounded data platform that covers all aspects of customer journey including driving customer engagement, increasing spends.
Goals101 already works with payment networks and banks across multiple geographies across India, MENA and South East Asia.
In July last year, M2P Fintech had acquired Syntizen, a provider of identity validation services such as Aadhaar verification, various KYC, and identity services.