Tech sports brand Game Theory has raised $2 million in a pre-Series A funding round from a bunch of investors like Nitin Kamath’s Rainmatter, Rohan Bopanna, WEH Ventures, Prequate Advisory and Balakrishna Adiga.
Game Theory had earlier raised $500,000 in its angel round from Techstars and others in 2020.
The fresh proceeds will be channelled towards developing technology, building out skill-based matchmaking, establishing coaching products and expanding the reach of smart sporting facilities across the country, Game Theory said in a press release.
Founded in 2018 by Sudeep Kulkarni, Game Theory provides interactive features like real-time score keeping, video highlights, pro sports like stats and on-court matchmaking to enhance the overall experience for users. The company aims to expand its reach by increasing the number of centres. In addition to existing sports such as badminton, swimming, and squash and will soon introduce tennis, table tennis, and football.
According to Game Theory, its underlying technology under development will use a gamified experience to foster habit creation for users while providing a playing experience on-court/on-field like automated scoring, game highlights and pro-sports like stats using computer vision and artificial intelligence.