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Sukham raises pre-seed round led by 100X.VC

Sukham, a brand that helps men with their sexual wellness using safe and effective treatment plans, has raised $275,000 in a pre-seed funding round led by 100X.VC. Notable angel investors, including Papa CJ, Yash Kotak, Anuj Puri, Ankur Agarwal and Viswanath Ramachandran also participated in the round. 

The company plans to utilize the capital for new product launches and treatment plans based on Ayurveda. Additionally, Sukham will be using the investment to strengthen its tech capabilities with the sole objective of rolling out personalized treatment plans confidentially and helping more men improve their sexual lives. 

Founded in 2022 by Vivek Krishna, Ananya Sarkar, Ishan Pant and Nitin Deswal, Sukham is an operator of an ayurvedic male wellness platform intended to treat erectile dysfunction. The company provides expert consultation, personalized counseling, and treatment plan, enabling patients to have a comfortable and effective solution for their sexual health.

It provides safe and effective treatment plans to its customers using a digital-only approach (D2C) that consists of consultation, ayurvedic medication and counseling. The treatment plans are of around 15 weeks and more than 40% of the customers complete their course.

The Gurugram-based firm claims that the treatments offered are based on the wisdom of Ayurveda, the traditional medicine system of Vajikarana, the practices of modern medicine and clinically-tested products. Its treatment comprises pre-treatment consultation, ayurveda and post-treatment counselling, increasing course completion and retention, and resolving customer problems.

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