D2C men’s lifestyle brand DaMENSCH raised $16.4 million led by A91 partners during the end of FY22. The fundraising for the Mumbai-based company came on the back of a fast-paced growth – it scaled 6.8X to Rs 59.4 crore (FY22) from Rs 8.7 crore (FY20).
The operating revenue of DaMENSCH surged over two-fold to Rs 59.4 crore in FY22 from Rs 21.2 crore in FY21, according to its financial statements filed with the Registrar of Companies.
Founded in 2018 by Anurag Saboo and Gaurav Pushkar, DaMENSCH’s product line includes Innerwaers, popcorn trousers, round neck full sleeves t-shirts, and Henley full sleeves t-shirts. The sale of these products is the sole source of revenue for DaMENSCH.
In the lines of scale, the cost of materials was the largest cost center and formed 30% of the overall cost. This cost grew 2.8X to Rs 26.22 crore in FY22. The company hired more people during FY22. This is evident from its employee benefit cost which expanded 3.8X to Rs 16.92 crore in FY22.
With the launch of various campaigns, DaMENSCH’s advertisement cost ballooned 3X to Rs 20.2 crore while its commission and shipping costs jointly climbed 3.1X to Rs 12.38 crore during FY22.
With the likes of every growth stage company, expenses outpaced the revenue growth, as a result, losses for DaMENSCH spiked 4.6X to Rs 26.9 crore in FY22. On the ratios side, its RCOE and EBITDA margin registered at -28.61% and 52.65% respectively in FY22. It spent Rs 1.47 to make a rupee of revenue.