TagZ, a popped chips maker and a premium GenZ snack brand, has raised $2 million funding in its Pre-Series A round led by 9 Unicorns, Dexter Angels, Agility Ventures, Venture Catalysts, Klub, Indifi and Rannvijay Singha.
Prior to the current funding round, TagZ had raised a total of $1.2 million in seed funding from a group of angel investors in 2020. The company was a participant on the show Shark Tank India’s first season and had raised undisclosed funding from Namita Thapar and Ashneer Grover.
TagZ will use the funds to ramp up the growth of the company, enter new markets, expand its manufacturing capacity, strengthen operations and launch new products. The funding will also be used to enhance the company’s technology platform, strengthen its logistics network, and increase its marketing and brand awareness efforts.
Founded by Anish Basu Roy and Sagar Bhalotia in 2019, TagZ Foods manufactures popped potato chips with 50% less fat, international gourmet dips and a range of centre-filled cookies.
TagZ claims to have registered a 30-folds increase in volumes in the last 18 months. It focuses on the top 30-40 million households of the country through an omnichannel strategy that includes a network of 5,000 retail stores, and availability in over 30 e-commerce platforms such as Swiggy Instamart, Zepto, Blinkit amongst others serving consumers across 22 cities.
TagZ products are now also available in international markets like Kuwait, Dubai, Maldives and Australia.