Farm-to-face luxury skincare and personal care brand RAS has raised $1.5 million in its pre-Series A round from Green Frontier Capital, a climate-change and sustainability-focused venture capital firm based out of New York along with the participation of current investors.
The funds will be used towards innovations in its product range and focusing on offline EBOs along with global expansion, RAS said in a press release.
According to RAS, it is hiring aggressively and increasing the workforce in its offices in both Raipur and Mumbai, building various touch points throughout India via omni channels, and is strengthening its brand presence by partnering with relevant channels.
Founded by Shubhika Jain, Sangeeta Jain and Suramya Jain, RAS offers beauty and skincare products with natural ingredients and potent scientific formulations, manufactured at the startup’s proprietary vertically-integrated research facility and farms in Raipur, Chhattisgarh.
The company claims that it has witnessed 20x growth in the last two years and has been growing at a pace of 300% year-on-year since inception.
GFC is a climate-change-only focused fund investing in early-stage companies delivering innovation in green industries. Its portfolio companies include BluSmart Mobility, Chupps, Battery Smart, Revfin, EMotorad, ElectricPe and Zero Cow Factory, among others.
