WhatsApp marketing and automation platform QuickReply.ai has picked up $1.14 million in a seed round led by Leo Capital. The round also saw participation of Pentathlon Ventures, GSF, Deepak Diwakar, Azhar Iqubal, and Dinesh Agarwal.
The company plans to deploy the funds towards talent acquisition, product development, strengthening its tech infrastructure, research and development, marketing and global expansion, QuickReply said in a press release.
Founded in 2021 by Himanshu Gupta and Hridayesh Gupta, QuickReply.ai helps businesses turn first-time visitors into loyal customers. By analysing customer behaviour from multiple data sources, it personalises customer interactions, creating long-lasting relationships and driving repeat purchases for higher customer lifetime value.
According to QuickReply.ai, it is a holistic WhatsApp marketing proposition that enables businesses and e-commerce brands to design campaigns for a vast range of use cases. Some of them include Recovery of Abandoned Carts; Conversion of COD Order to Prepaid Orders; Customer Engagement with Timely Alerts; Retargeting to win Back Lost Customers; Customer Support, among others.
QuickReply claims that its product has been integrated as a core customer engagement and retention tool, by more than 250 businesses.
