Super Six Sports Gaming Pvt. Ltd (SSSG), the parent of fantasy sports brand Fantasy Akhada, has raised $11 million (around Rs 90 crore) in a fresh round led by Florintree Advisors.
Existing backers Mukul Agrawal (Param Capital) and Varalakshmi Enterprises (the family office of the GMR group) also took part in the round. SSSG has so far raised over $20 million in equity funding.
The Gurugram-based company plans to use the fresh capital to launch a new brand that focuses on sports streaming, content and analytics. It will also use the funds to build technology and for business expansion.
In September 2021, Fantasy Akhada raised $2 million in a pre-Series A round led by Prime Securities, Team India Managers Limited, and existing investors such as Jyotivardhan Jaipuria, Harsha Bhogle, Sunil Sood and Atul Kasbekar.
Founded in 2020 by Amit Purohit, Amit Bhardwaj, Ankit Upreti, Pratik Gosar, Sumit Jha and Sahil Ahuja, Fantasy Akhada helps users make virtual teams of real professional sports players. Apart from cricket, the platform offers users fantasy gaming experience in other sports such as football and kabaddi.
Fantasy Akhada competes with peers such as Dream11, MPL, Halaplay, Crickplay and Zapak.