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RPSG Capital leads $2.5 Mn in oral-care brand Perfora

Oral-care brand Perfora has secured $2.5 million in a new round led by RPSG Capital Ventures along with participation of its existing investors such as Sauce VC, Lotus Herbals Family Office, Sara International Family Office, Huddle, et al.

The company plans to use proceeds to scale its presence digitally both through marketplaces and direct to consumer platforms, Perfora said in a press release.

Founded by Jatan Bawa and Tushar Khurana, Perfora is an oral-care brand which offers products like Smart Electric Toothbrush, SLS free toothpaste, enamel safe teeth whitening pen and powder, smart dental flosser, alcohol free probiotic mouthwash among others. The firm claims to manufacture toothpaste which is certified and does not contain any toxic ingredients.

According to Perfora, it aims to transform oral hygiene for Indian consumers and has experts to create safe and effective products leveraging toxic free ingredients and latest technology.

Founded in 2018, RPSG Capital Venture is a venture Capital Fund with focus on investing in consumer brands and typically invests up to $4 million in Series A rounds. It has earlier backed major direct to consumer brands such as The Souled Store, mCaffeine, Plix, True Elements, Vedix, and SkinKraft among others.

Apart from traditional consumer product brands with a portfolio of electric toothbrushes, toothpaste and other oral care products, Perfora directly competes with Sippline, Bamboo India, Daybreak and Buy91 among others.

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