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Jewellery marketplace Amama raises $250,000 seed funding


High-end designer jewellery marketplace Amama has secured seed funding of $250,000 led by She Capital.

The proceeds will be deployed in boosting its digital presence and to technologically uplift its logistics and operations side, Amama said in a press release.

Founded in 2018 by Nikita Gupta, Amama Jewellery is a designer and manufacturer of premium fashion jewellery for women. 

With approximately 80 members in the team, Amama wants to penetrate more within the Indian market and expand into international markets. It aims to deliver the best quality jewels with fair practices keeping sustainability in mind. In the coming time, Amama plans to launch its accessory line where the audience can come to shop for all kinds of fashion accessories under one roof.

Amama claims that at the beginning of 2022, it introduced its 22kt gold plated brass jewellery, the brand soon became a favourite among celebrities and fashion influencers like Alia Bhatt, Masaba Gupta, Kirti Sanona and others.

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