Mabel, a one-stop jewellery shopping platform, has raised $1.5 million in seed round led by Whiteboard Capital, Sauce VC and Incubate Fund.
The company will use the funding for developing its product and scaling teams across all domains. The Mabel platform is already live and shipping across India and plans to launch worldwide shipping in the coming months.
Founded in June 2022 by Anubhav Barsaiyan, Aashish Garg, and Milind Sharma, Mabel is targeted towards customers desiring top brands and designer labels. It offers options across traditional and contemporary styles. The platform has exclusive designs for several occasions and covers styles for different budgets.
The Bengaluru-based startup claims to have partnered with over 50 brands and over 10,000 designs and shipping to over 20K pincodes in the country.
Mumbai-based early-stage VC firm Whiteboard Capital’s portfolio companies include Leap.club, Supertails, Artium Academy, Onsurity and Silkhaus among others.