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Info Edge leads Rs 7 Cr round in gifting startup Swageazy

Swageazy, an enterprise-focused gifting platform, has raised Rs 7 crore in its seed round led by Info Edge Ventures. The round also saw participation from Anicut Capital, Huddle Ventures, and other angel investors including Ankur Agarwal, Dhruv Toshniwal, The Pant Project, and Kartik Mandaville.

The funds will be used to acquire talent, ramp up product development, and expand its customer portfolio, the company said in a release.

Founded by Sameer Wahie and Sneh Setu in March 2021, Swageazy is an all-in-one enterprise gifting platform assisting enterprises to leverage the power of physical sends through gifts, cards, and custom merchandise to drive engagement, boost brand awareness and build authentic connections. The platform enables businesses to curate a gift pack of their choice, and design assistance to last-mile delivery across Indian and international markets.

Info Edge has backed several startups including Lumiq, Adda247, Ustraa, Broker Network, and Tractor Junction in 2022 so far. In August, the company said that it infused Rs 300 crore in its subsidiary, Startup Investments Holding Ltd (SIHL). Entrackr had exclusively reported about Lumiq, Adda247, Ustraa and Broker Network’s funding.

The VC firm also acquired a majority stake in Coding Ninjas for $17 million in October.

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