Referral and loyalty rewards are increasingly becoming a staple for consumer-facing platforms. One of the ways to make the most of these features is gamification, which can enable companies to boost user engagement, retention, and acquisition. Already, the likes of Google (Google Pay) and Amazon have embraced this approach to keep their users hooked.
Adding game mechanics, however, can be tedious and complicated as it requires a fair bit of personalization and optimization for the target audience. Bengaluru-based Flyy aims to make this more efficient for online platforms looking to add a gamification layer. Flyy’s platform can help them deploy features like stamp collection, leaderboards, and campaigns like spin the wheels or lucky draw.
Founded in 2020 by Sunny Gurnani and Venkatesh Rao, Flyy is already working with more than 30 brands, including Kotak Mahindra Bank, Kotak Securities, TaxBuddy, Pharmarack, and more.
Gurnani and Rao previously co-founded AppBrowzer.com, a platform that allowed users to access apps without downloading and installing them. Gurnani told Entrackr that gamification was one of the popular features on AppBrowzer. While the platform couldn’t take off, the duo decided to build a B2B product that leveraged a tested gamification module.
“Flyy started from our experience in an existing B2C product… all the problems we solved through the tools, especially the gamification techniques we built. We then put that as a separate product,” Gurnani told Entrackr. “Later, it evolved into a full-fledged B2B SaaS platform for enterprises to build gamified versions of their loyalty programs.”
The co-founder further said that the company has made integrating the Flyy module much more efficient, bringing down the time for embedding from one month or more to an average of a couple of weeks.
Gurnani disclosed that the company is building a new module for the ecommerce space. Internally called a “Shopify plug-in”, the module will make it easier for anyone on Shopify or Woocommerce to start gamification features. Expected to launch sometime next year, the module will also be pushed in countries other than India. At the moment, more than 90% of Flyy’s clients are from India, he added.
To date, the company has raised more than $400,000 in funding. Gurnani added that the company will soon begin talks for the next round of funding, likely to be closed before the end of the current financial year.
That said, the B2B SaaS space in customer engagement and royalty already has quite a few names, especially Capillary Technologies, which too offers a user loyalty program, e-commerce-focused mechanics, and more. Outside India, it’d compete with Smile.io, AppVirality, and Viral Loops, among others.