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Amagi acquires US-based Streamwise

Cloud-based media SaaS technology company Amagi has acquired Streamwise, a US-based data platform for content distributors for an undisclosed amount to strengthen its streaming data analytics solutions.

This is Amagi’s first acquisition and it comes nearly a fortnight after the Bengaluru-based firm announced a $100-million plus investment round from private-equity firm General Atlantic at a valuation of $1.45 billion. Entrackr had exclusively reported the development on November 1. 

Streamwise’s CEO Doug Shineman will join Amagi to lead business development for the company’s new analytics vertical, the company said in a statement.

With this acquisitions, Amagi states that the company will be able to integrate its proprietary as well as third-party data to provide content brands with comprehensive unified analytics as well as offer actionable business insights in a centralised and automated manner.

Amagi plans to offer Streamwise capabilities as a stand-alone offering to customers. Once it is integrated with the Amagi product suite in the coming months, customers will be able to additionally subscribe to Streamwise solutions in a seamless manner. 

Founded in 2008 by Subramanian, Srinivasan KA and Srividhya Srinivasan, Amagi enables content owners to launch, distribute and monetise live linear channels and on-demand channels across free-ad-supported television and video services platforms through a suite of solutions.

Overall, Amagi supports more than 700 content brands, 800-plus playout chains, and over 2,100 channel deliveries on its platform across more than 40 countries. Among its clients include NBCUniversal, The Roku Channel, Vice Media, ABS-CBN, AccuWeather, A+E Networks UK, Cinedigm, Cox Media Group, Crackle Plus, Fremantle, Gannett, Gusto TV, and Tastemade.

Amagi saw its revenue from operations grow around 2.3X to Rs 219.3 crore in FY21 from Rs 96.1 crore in FY20. During the period, it posted a net profit of Rs 20.7 crore as compared to the loss of Rs 18.7 crore in the preceding fiscal. The company is yet to file its FY22 numbers.

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