Skincare brand Deconstruct has raised $2 million in its seed round from Kalaari Capital’s flagship program CXXO and Beenext.
Founded in early 2021 by Malini Adapureddy, Deconstruct currently has 20 SKUs across face washes, moisturisers and serums. In the next 12-18 months, the enterprise plans to increase its product range from 15 to 50 products, within skincare and adjacent categories, also exploring presence in a few international markets such as UAE and some South East Asian markets.
The funding proceeds will be used for research and product development, innovation and expansion, hiring and marketing initiatives.
Deconstruct also plans to retail products on ‘quick commerce’ platforms such as Dunzo, Swiggy and BigBasket among others, expanding from existing distribution channels.
The Bengaluru-based startup also announced its foray into the body care segment with a range of gender-neutral body care products.
The evidence-based skincare vertical remains the fastest growing segment within beauty and personal care today. Kalaari estimate that it will become a $400 million revenue opportunity by 2025.
