Personal hygiene focused direct to consumer (D2C) brand SVISH On-the-Go has secured Rs 10 crore in a pre Series round led by Wami Capital along with participation from LC Nueva AIF. Brightbridge Advisors was the investment banking partner for this deal.
According to SVISH On-the-Go, the fresh fund will be utilised to expand product portfolio, create awareness about hygiene and strengthen customer engagement. The company offers personal hygiene essentials such as deodorant, jaiseanitizers, toilet seat disinfectant, hair removal spray et al.
Founded by Ishan Grover and Jaideep Mahajan in 2020, the company had previously raised $400K in seed round. SVISH On-the-Go competes with the legacy fast moving consumer goods (FMCG) brands with a line of personal hygiene products and a clutch of D2C brands including Sirona, PeeSafe, Belle Vita among others.