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Fashion discovery platform ShoutO raises $1.6 Mn in pre seed

ShoutO.app, a fashion discovery platform, has raised $1.6 million in a pre seed round led by Saama Capital with participation from Whiteboard Capital, Google Veteran, Amit Singhal, Arjun Vaidya along with 25 D2c founder angels.

According to ShoutO, the funds will be invested in product development, creator acquisition and engagement, and building a strong founding team of engineers and creator success managers.

Co-founded by Maruthy Ramgandhi, Abhishekk Handa and Ayyappan Lakshmanan, ShoutO is creating a new online fashion shopping experience targeting Gen Z and young millennial consumers, offering them a platform to discover and shop premium fashion brands as well as discover private labels.

ShoutO fashion creators create their own shopify-like stores, recommend products, and monetise based on traction, while consumers browse and discover styles recommended by their favourite fashion creators.

ShoutO claims that it has scaled to more than 50 creator stores with over 3,000 fashion recommendations on the platform. With over 60,000 monthly active users, ShoutO aims to have 500K monthly active users by December this year.

The company also looks to raise a larger seed round.

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