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Perfora raises $1 Mn in seed round

Direct-to-consumer (D2C) oral beauty and wellness brand Perfora has raised $1 million in its seed round led by Sauce.VC. Lotus Herbals Family Office, Shiprocket Group, and Sara International Group, have also participated.

The brand will use the funds to build its team, introduce a range of innovative oral care solutions, strengthen its brand positioning, and expand distribution.

Launched in August 2021 by Jatan Bawa and Tushar Khurana, Perfora’s product portfolio includes electric toothbrush, probiotic mouthwash, N-Ha toothpaste, smart flosser, and peroxide-free teeth whitening pen.

Currently, the brand sells its products directly to consumers via its website and channels like Amazon India, Swiggy Instamart, and Nykaa. 

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