Personal care brand Nat Habit has raised $4 million in its Series A round led by consumer-brands-focused Fireside Ventures, along with participation from existing investors. The round also provided exits to some of the early angel investors.
Dipanjan Basu, partner at Fireside Ventures, will be joining the Nat Habit board.
The new round will be used to accelerate growth, increase channel presence, expand categories, and invest in marketing, technology and scouting for fresh talent, Nat Habit said in a press release.
Founded in 2019 by Swagatika Das and Gaurav Agarwal, Nat Habit aims to re-imagine the personal care space through FRESH made 100% natural, preservative & chemical free products. The company also makes these products fresh every day and delivers them to customers at their doorstep.
Previously, Nat Habit had raised $2 million in its seed funding round. It has since expanded into a wide range of skin, hair and baby care products with over 200 SKUs. The brand sells directly via its own website as well as marketplaces such as Amazon, Flipkart, Tata Cliq, and Meesho.