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D2C brand Phool.co raises $8 Mn

Direct-to-consumer (D2C) home fragrance and wellness brand Phool.co has raised $8 million in a new round from consumer-focused venture fund, Sixth Sense Ventures. The round also saw participation from existing investors, Bollywood actor Alia Bhatt and IAN fund, a statement issued by the company said.

Phool will scale up operations, and ramp up R&D efforts to make animal leather obsolete with Fleather – a vegan alternative to animal leather.

Founded by Ankit Agarwal, the startup uses flowers from temples and create useful products such as rose incense cone, Phool vermicompost.

According to the company, it has recycled 11,060 metric tonnes of temple waste. The startup has recently been split into the companies HelpUsGreen and Phool. 

Phool.co has previously raised seed round from IAN Fund, Social Alpha (FISE), Draper Richards Kaplan Foundation (San Francisco), and IIT Kanpur

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