RetainIQ, an ecommerce marketing startup, has raised $2.3 million (Rs 17.2 crore) in its seed round led by venture capital firm Accel Partners.
The round also saw the participation of VC firm Hauz Khas Ventures, London-based private equity firm Creator Collective Capital, and Gromo founder Ankit Khandelwal, among others.
RetainIQ plans to use the capital to rapidly scale its operations, accelerate product development, and expand its core teams across engineering, product, sales, marketing and operations
Founded in June 2021 by Sitakanta Ray, Arpit Gupta and Sulakshan Kumar, RetainIQ is a software platform which enables e-commerce stores and brands globally to convert and retain their customers by leveraging communication automation on email, Whatsapp, SMS, Push and on-site.