Influencer marketing platform Adicube has raised Rs. 12 crore or $1.6 million led by Pitcherlabs Ventures and a clutch of angels, including Chandrahas Panigrahi, Founder Edukemy, Ashish Padiyar and Brijesh Damodaran, Founders, Auxano Capital, amongst others.
The Bengaluru-based startup will use the capital to continue investing in its platform, and for business development, it said in a press release.
Founded by Sreetam Panda, Adicube allows influencers to meet brands and vice versa. It helps brands not only find the right influencers but also helps them formulate their influencer strategy and curate the right set of influencers for their campaigns.
The platform currently gives brands access to over 5,000 verified registered influencer profiles from pan India with 100% verified costs. Adicube’s platform has been accessed by brands including Groww, Unacademy, Fampay, Edukemy, CoinSwitch Kuber, among others.