AGRIM, a B2B platform for agri-inputs, has raised $10 million in its Series A round.led by Kalaari Capital. Existing investors Omnivore, India Quotient, and Accion Venture Labs along with Axis Bank also joined the round.
The Gurugram-based startup plans to use this funding for talent acquisition, embedded fintech product development, and scaling up operations.
Founded in April 2020 by Mukul Garg and Avi Jain, AGRIM is connecting retailers directly with manufacturers and providing all parties with solutions for distribution, credit, logistics, and marketing. It works across agri-input categories, including seeds, fertilizer, crop protection, animal nutrition, and farm implements.
The platform currently works across 500 districts, with over 2,500 manufacturers and 170,000 retailers on the platform.
The startup expects to clock annualized GMV (gross merchandising value) of $100 million in 2022. AGRIM plans to increase stock-keeping units by 10x, to reach 250,000 SKUs across agri-input categories, providing retailers with a vast selection on the platform.