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Trell announces ESOP buyback worth Rs 12 Cr

Lifestyle video and commerce platform Trell has announced its first buyback of employee stock options (ESOPs) worth Rs 12 crore or $1.68 million for its employees.  

The company said the team has grown from 50 to over 700 members. It also claimed to have logged a massive growth and scale on its platform in 2021.

Founded in 2016 by Pulkit Agrawal, Prashant Sachan, Arun Lodhi, Bimal Kartheek Rebba, and Nirav Sheth, Trell allows users to create videos of their travel and local experiences and share them as a classic slideshow or copyrighted images on other platforms. It monetises its platform via social commerce. 

The startup claims that it has over 60 million monthly active users (MAU) and offers content in multiple categories across 12 languages such as Hindi, Tamil, English, among other languages. 

Last year, the company raised Rs 335 crore ($45 million) in its series B funding round led by Mirae Asset, H&M Group and LB Investments. 

In the ongoing calendar year, three startups including HomeLane, Ninjacart and Porter have already announced their ESOP liquidity programs worth $3.3 million, $13.3 million and $5 million respectively.

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