Madbow Ventures, a D2C fashion brand, has raised $2 million in its Series A round led by Planify Capital, the strategic investment banker for Madbow.
Co-founded by Naveen Mahlawat in August 2016, Madbow is a digitally native consumer technology platform which delivers content-led and lifestyle retail experience to consumers. It is a platform for brands where it creates brands across the categories and moves them to scale them at a fast pace with the help of technology, marketing, and years of experience in operations to make successful D2C brands.
Since its inception, the startup has invested both capital and creative energy towards designing a differentiated journey of brand discovery for consumers. Its portfolio includes lifestyle products such as footwear, western wear, ethnic, and other fashion products, including their own brand products manufactured by them.
The brand has a base of around 12,00,000 satisfied customers in a market of more than 25K serviceable PIN codes throughout India. MadBow currently owns an export license and caters to international borders like Europe and Africa.