Netflix has reduced its subscription pricing in India for all of its plans, with the cheapest mobile only plan now starting at Rs 149 as opposed to the earlier Rs 199.
The biggest reduction in pricing—cheaper by over 60%—is the ‘Basic’ plan which will now cost Rs 199 instead of the previous Rs 499. The ‘Standard’ plan which was earlier priced at Rs 649 will now cost Rs 499 and the ‘Premium’ plan will now cost Rs 649 as opposed to Rs 799.
Interestingly, while pricing has seen a reduction of between 18% to 60%, the features of the respective plans will stay the same. The mobile only plan offers standard resolution (480p) content on phones and tablets, and the ‘Basic’ plan will allow users to watch content on any device with the resolution capped to 480p.
Netflix’s reduction in pricing comes in when Amazon has decided to jack up prices for its Prime service to Rs 1,499 per year compared to the current Rs 999 annually. However, Netflix remains the only major content streaming service to offer content in standard resolution.