D2C home gardening brand Ugaoo has raised $2 million in a pre-Series A round led by DSG Consumer Partners and RPG Ventures.
The startup plans to utilize the funds to expand its regional presence with hubs and garden centers in Bangalore, Delhi, Kolkata and collaborate with international plant companies to introduce a wider range of exotic plants and premium plant care products to the Indian market.
Founded in 2015 by Siddhant Bhalinge, Ugaao offers an array of products including, live indoor plants, planters, kitchen garden seeds and plant care products through its website as well as marketplaces such as Amazon, Flipkart, etc.
The Pune-based firm has fulfilled more than a million orders in the last six years and aims to produce at least 500k plants a month by end of next year.
According to the company, it has solved a major problem in the supply chain of the online gardening industry by using innovative, jelly-filled soil mixes and reusable sturdy packaging that can withstand a payload of 50 kg and 8-10 days in transit from nursery to destination.