Melorra, a D2C jewellery brand, has raised $24 million in a round led by 9Unicorns, Symphony International Holdings Limited, Value Quest, Venture Catalysts, Param Capital and family offices.
According to the Bengaluru-based startup, the funds will be used to upgrade technology, ramp up brand marketing, and expansion of its experience centres pan-India.
Founded by Saroja Yeramilli and Krishna Kumar, Melorra is an operator of an online jewellery store that is used to offer contemporary jewellery.
Since inception, the brand claims to offer over 10k designs and 80% of its products are below Rs 50,000. Melorra had raised $5 million in its seed round in 2016 and a $12 million round in 2019.
The company counts Bluestone, Voylla, and CaratLane, among others as its major competitors.