Wobb, an influencer marketing automation platform, has raised Rs 2.1 crore or $279K in its pre-seed round led by Titan Capital led by Kunal Bahl and Rohit Bansal (Snapdeal founders) and Point One Capital.
A clutch of marquee angel investors such as Alok Kohli, Sanjeev Bhargava among others have also participated.
According to the Gurugram-based startup, the funds will be used to ramp up its product roadmap journey with better experience for its influencers and marketers.
Founded in 2020 by Ishan Jindal, using Wobb, marketing managers get access to influencers for their marketing campaigns needs. The startup claims to have completed 5,000 influencer campaigns since launch and is working with over one million micro, macro, and category A influencers across 100+ categories.
It claims to have worked with major brands such as HDFC Life, Plum Goodness, Emami, BIBA Apparels, and Casio trust Wobb for their influencer marketing needs.
