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Premier League players invest in golf performance app Upgame

Upgame, a data intelligence, practice tracking and coaching platform for golfers, has raised an undisclosed amount from Premier League players James Milner and Adam Lallana through their firm White Rose Sports Management. Danny Conway and Dr Pawan Munjal have also joined the round.

According to the Gurugram-based startup, the funds will be used to develop its product further by adding more sports and related metrics, and to expand its presence to a wider audience through its app.

Founded by former amateur tour player Sameer Sawhney, Upgame currently specialises in golf and helps players analyse their game and get a deeper understanding of their strengths and weaknesses. 

The app claims to have registered a 30X growth in its monthly revenues since January this year, and has successfully retained over 85 percent of its users as it expands across geographies.

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