[the_ad id="83613"]
Amazon

Amazon pips Flipkart to become the top online smartphone channel in Q2: Report

Amazon

The Covid-19-lockdown and its aftermath had a significant impact on consumers’ shopping behaviour, primarily on online portals. While the initial days of lockdown restricted shopping of non-essential items, including smartphones, there was a rise in online buying of smartphones in May and June. According to a report by Counterpoint Research, online channels grabbed a 43% share in Q2 2020 of the India online smartphone market and this may go up to 45% in the year.

During the quarter, e-commerce giant Amazon beat its arch-rival Flipkart to hold the highest ever share of 47% among online channels compared to Flipkart’s 42%. This was the first time when Amazon has outrun Flipkart in terms of market share in online smartphone channel.

In Q2 2019, Flipkart was leading the online segment with a 58% share while Amazon’s market share was recorded at 29%.

For Amazon, Xiaomi, Samsung and OnePlus drove the shipments during the quarter. In the online premium smartphone segment, OnePlus captured over 50% share followed by Apple with 25% share. As per the report, no offline-exclusive model was launched during the quarter except 11 online-exclusive SKUs.

Despite the sentiment against Chinese brands in India, Xiaomi remained the market leader in online channels with a 44% market share. South Korean brand Samsung had managed to double its market share to 25% in Q2 2020 as compared to Q2 2019.

Also read: Amazon India saw 2X jump in Prime members during the two-days shopping fest

The report further said that online channels’ shipments had declined compared to last year. However, consumers preferred online platforms to avoid the risks of the pandemic and online portals reached pre-Covid shipments level at the end of Q2 2020.

During the quarter, offline channels captured 57% market share in which another Chinese brand Vivo remained the top brand, followed closely by Samsung. Multiple brands also adopted an online-to-offline (O2O) business model and hyperlocal delivery to help their offline channel partners and drive up volumes.

Send Suggestions or Tips

Amazon

Amazon pips Flipkart to become the top online smartphone channel in Q2: Report

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Below is the bank details:

 
Amount: INR 3,00,000 + GST (TDS to be deducted 2%)
Bank Name: ICICI Bank
Account Type: Current
Account Name: Bareback Media Private Limited
Account Number: 002105023595
IFSC Code: ICIC0000021
 
Kindly make the payment to confirm your seat for Unicorn trip 3.0. For any other queries/concern: pls drop a email on: [email protected] or [email protected]
X