Homegrown short video apps are having a ball as their number of downloads have been increasing exponentially after the ban on 59 China-linked apps by the Indian government.
To fill the void left by the ban on popular apps such as TikTok, Vigo, Kwai and other similar apps, large-scaled content companies have been launching separate apps or features. One such company is Dailyhunt that recently launched short video app Josh.
Josh is gaining quick grounds, and according to Sensor Tower data, Josh has topped the Google Play Store’s ‘Top Chart’ within two weeks of its launch. The local app dethroned Snack Video, an app developed by Kuaishou Technology to become the top free app across all categories on Android on July 18.
In the top five list, Snack Video ranked at 2nd while Moj by ShareChat and MX Player’s MX TakaTak ranked at 3rd and 4th respectively. Apart from Snack Video, Like Lite also maintained its position in the top five list.
It’s worth noting that Likee’s main version app was among the list of 59 apps that were banned by the government on June 29.
All three local short video apps in the Play Store’s top chart were launched in the past four weeks in which Moj has cornered the highest number of downloads at 14.9 million whereas Josh and MX TakaTak had 6 million downloads each on Play Store.
Likee Lite and Snack Video’s last 30 days download numbers stood at 12 million and 9.5 million respectively.
While deep-pocketed investors have already backed the aforementioned Indian players in short video apps, other local apps such as Trell, Mitron and Chingari are in talks to raise fresh capital.
Trell is all set to raise $10 million in a fresh round, on the other hand, Mitron had recently raised $2 million, and Chingari is also in advanced conversations to raise up to $1.5 million at a valuation of about $10 million.
Entrackr has exclusively reported the upcoming funding rounds of Mitron, Chingari and Trell.
