Unified marketing cloud platform InMobi has restructured its operations to give more autonomy to its matured business verticals and let them devise and follow their own strategies.
The original organisational entity of the unicorn will now be a holding company under which there will be three subsidiaries that account for its three main businesses – advertising technology under InMobi UMC, data business TruFactor, and consumer content entity Glance.
These businesses although working towards marketing, have different takes towards the market. UMC (B2B) is tech-based advertising in mobile and Glance (B2C) uses content to drive marketing by using AI to identify trending topics and give customers personalised interface to consume this content, and TruFactor (B2B) provides data to telcos. At the current stage, these businesses need different investments and strategies to grow. Hence the restructuring.
This will give clarity and autonomy to the business to drive their businesses efficiently independently along with being able to source tech support from the group entities.
Abhay Singhal, co-founder of the startup will be the CEO of InMobi UMC and Piyush Shah will head TruFactor. Glance will be accountable to Naveen Tewari, the Group CEO of InMobi himself. There is no separate board for the new subsidiaries as of now, only one board for the holding company, reports ET.
InMobi has been operationally profitable for the past three years on a group level. While the figures for the current year haven’t been disclosed yet, these profits have been a major factor behind the companies ability to transform into the current structure.
With this performance, the company also plans to go public at some point in the future. However, it is unclear yet if the listing will be done for the holding company or the three separate entities.