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Smartphone market

Xiaomi, Samsung together control 50% of Indian smartphone market

Smartphone market

It may sound strange but the Indian smartphone market is not ruled by an Indian smartphone maker but a Chinese and South Korean smartphone makers.

Xiaomi and Samsung together are controlling about 50 per cent of the market share.

According to IDC latest report, Xiaomi captured 28.9 per cent share in the India smartphone market whereas Samsung had 22.4 per cent of market share in 2018. It was followed by Vivo (14.2 per cent), OPPO (10.2 per cent) and Transsion (6.4 per cent).

The online-focused brands drove the share of the online channel to an all-time high of 38.4 per cent.

Last year, Xiaomi took lead from Samsung, which had around 4 per cent more share than Chinese phone maker.

In 2017, Xiaomi had around 20.9 per cent market share.

Xiaomi India Managing Director Manu Kumar Jain in a tweet claimed that the Chinese smartphone maker is 54 per cent bigger than the second brand.

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Meanwhile, iPhone maker Apple sales continued to make a downward slide. The premium smartphone segment constitutes a meager three per cent share of the overall India smartphone market, despite outgrowing all other price segments in 2018 with 43.9 per cent year-over-year (YoY) growth, added IDC.

OnePlus emerged as the leader in $500-$700 segments. Samsung toppled Apple for the top position with its Galaxy S9 series in the super premium segment of $700 plus.

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